Airbnb Adventures
Itinerary
A redesign of the guest itinerary component for multi-day Adventures.
This project was a smaller part of a large redesign of all Airbnb Experiences in early 2020.
Adventures are very different from other categories of Experiences, since they span multiple days. This project concerns a unique section of the Adventures listing page which gives a day-by-day breakdown of the trip.
The guest problem can be neatly summed up as follows:
Guests are sometimes confused about what an Airbnb Adventure entails, and how it justifies the substantially higher cost.
An audit of Airbnb Adventures turned up a few useful insights:
I sketched out and then wireframed five different interaction models for this section.
We eventually settled on Direction E, which allowed for an open right hand column or 'rail' where the sticky "book-it bar" could stay in view. I also liked how a line through all the days felt like a connecting thread tying them together into one journey.
I did some basic usability testing on it with people who hadn't heard of Airbnb Adventures, and they found it quite easy to understand.
After converging on the interaction model and design direction, I polished the designs and built a quick prototype.
