Herd

Heatmap

A tool for reducing fertiliser use by showing where dairy cows disperse the most effluent.
Challenge
How might we help dairy farmers minimise fertiliser use on their farm, to reduce harmful downstream runoff while also reducing operating costs?
My Role
UX Design, User Research, Interaction Design, Prototyping, Usability Testing, Visual Design
Year
2021
Timeline
3 weeks
Tools
Figma, FigJam
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Entry point
Setup screen
Setup progress
Heatmap display
Single paddock
Configure dates
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01

Understand

Context

New Zealand holds itself to high environmental standards. In fact, New Zealand dairy products have the lowest CO2 emissions in the world.

However, harmful fertilizer runoff in streams, rivers, and lakes is an issue of wide concern across New Zealand. For this project, we wanted to see how we could help NZ dairy farmers substantially reduce their use of fertilizer.

Surprisingly, cows themselves hold the key to solving this problem. Their effluent (urine + faeces) contains high levels of nitrogen, which is a potent fertilizing agent.

If farmers could know where cows disperse the most effluent in greater detail, they would know where commercial fertilizer is not needed.

Problem definition

Our user problem could be summed up as follows:

Dispersing too much fertilizer can result in harmful surface runoff, polluting nearby streams, rivers, and other bodies of water, and is also expensive for the farmer.

Discovery

Our team made several important discoveries.

  • Collar sensor data - Halter's collars continuously collect detailed information on every cow's position using GPS
  • Effluent nitrogen - Cow effluent (urine and faeces) contains high levels of nitrogen, which is a potent fertilizer for grass
  • Fertilizer dispersal - A simple map of where the farmer does and does not want fertilizer dispersed is all that fertilizer companies need

No items found.
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No items found.
Entry point
Setup screen
Setup progress
Heatmap display
Single paddock
Configure dates
No items found.
No items found.